A Word To
Local Bands & Artists
Let’s shake things up!
Gone are the days when it made sense to go out and play as many shows as possible in the hopes of gaining new fans. The venues for music discovery are now places like YouTube and Spotify. Nowadays, a live show should be a special occasion for fans, like an anniversary or Valentine’s Day. It should be a big deal, an event, an experience. It’s a time to celebrate the release of new music, unveil some new merch, tell a story, interact with fans in person, take pictures with people, give exclusive insight into the creative process, etc. Scarcity increases value. Valentine’s Day is special because it’s once a year. If it were every Friday it would become extremely cheapened — probably even annoying. Live shows work the same way. They should provide fans an opportunity to consolidate and rally around you, to generate excitement and buzz about your music, to invite their family and friends to. And the reality is … doing live shows in the same market more than a couple times a year cheapens it. By doing fewer events, and making them as big as possible, you will very likely make more money and get more new local fans than if you did 40 shows a year all around the state.
About Event Campaigns
The Rise’s Innovative Modern Approach to Maximizing Events
The Rise Event Campaigns are designed to consolidate and rally your fans or customers around your artistry, brand, cause, or business, and make your events as impactful, exciting and successful as possible. It also allows demand to be proven before an event is committed to, which is incredibly valuable for all involved and opens many doors for event maximization. Please read on to see how an Event Campaign at The Rise can help you reach your goals.